Rochelle Newman-Carrasco Chief Hispanic Marketing Strategist at Walton Isaacson

Rochelle Newman-Carrasco Chief Hispanic Marketing Strategist at Walton Isaacson

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AMBITION Partnership Storyteller - Walton Isaacson

Chief Hispanic Marketing Strategist at Walton Isaacson

Rochelle is a U.S. Hispanic Marketing specialist with over 28 years experience working with blue-chip clients on business strategy, traditional and non-traditional advertising, merchandising and promotions, research and product development and a host of other integrated marketing initiatives. Clients have included Procter & Gamble, General Foods, Bank of America, Warner Bros., Jack in the Box, Macy's and many more. 

In addition to Board positions including the Association of Hispanic Advertising Agencies and others, I am a sought after speaker and author on the subject of US Hispanic marketing and multiculturalism Currently blogging as part of Advertising Age's Big Tent.

Specialties: US Hispanic Marketing and Advertising including branding, consumer insights, innovation, creative, media planning and direct response.

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