Bob Deemer wasn’t using the ambition.org domain name. He was just holding on to it, or cybersquatting, as some might call it. And why not? A Web Developer at ESPN, Deemer was at the forefront of the dot com boom. He knew he would find buyers ready to spend upwards of $25,000 for ambition and some of the other words he had scooped up at a time when they could be bought for less than $50.

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